Get The ‘Do’ Without The Damage!

(ATLANTA, GA) May 2009 - Whether you're a Southern Belle, Jersey Girl or Surfer Chick we all want the same thing when it comes to our hair...Volume!  And, after the 80's we are all PAINfully aware of the time, effort and money it takes to achieve the perfect do. So, what is a diva to do?

The solution is the Divado! It’s extremely cost effective, do it yourself ready, offers effortless and comfortable application and removal and comes in two styles, The Audrey and The Brigitte. The Audrey creates a classic sophisticated hairdo while The Brigitte adds a little more va-va-voom to your look! Divado is perfect for all occasions from weddings, proms and charity formals. Play up your ultra fantastic alter ego rocker chic style or get them for your daughter’s cheerleading squad. It’s so stable; you can play tennis or go to the gym looking oh so glam in your Divado. With its secure fit, sturdy construction and weather resiliancy, Divado provides for countless hours of beautiful hair. Manufactured and packaged in the USA, Divado is made of natural looking surgical-grade silicon and is BPA-free and hypo-allergenic.

“As a Southern woman, I’ve been to my fair share of weddings, galas, and cocktail events, and I’m painfully familiar with the time, effort, and money it takes to get the perfect glam do for those occasions. Not to mention the pain and stress it creates when undoing that perfect do!  So, I created the Divado to help women everywhere have the perfect do without the damage,” said Divado Founder, Brandie Park.

Unlike other products in the marketplace, there’s no need for use of unhealthy styling products and NO teasing or excessive hair spraying is needed when wearing a Divado! Ladies, you can feel assured that you’ll get your ‘Do without damage. There will be no more rats-nests damaging your hair when you choose Divado. Women everywhere can now enjoy the look of a professional salon created coif in the comfort of their own home.

Both The Audrey and The Brigitte Divado are available in brown, black or natural. Products are priced affordably with recommended retail for The Audrey at $25 and The Brigitte at $30. Divado is available at fine, independent beauty boutiques nationwide as well as at www.divadohair.com. For more information visit www.divadohair.com or call toll free 1.888.8DIVADO. 

The Divado Story

One New Year’s Eve a few years ago, Divado founder, Brandie Park, was in Chicago with several friends preparing to ring in the New Year.  It was a typical winter night in Chicago with a mix of snow and rain coming down.  One of her girlfriends had a really cute hairstyle with a front hair tease sprayed to perfection.  Another friend wanted the same look, but when they started adding hairspray, gel, and a rat-tail comb to her formerly straight hair she protested that the end result was not worth the torture.  It was then that Brandie decided every woman should be able to get that “diva” look without the salon price or the pain of teasing.  Brandie’s come a long way from the original model she fashioned out of a bra insert, small comb, and some thread!

“It is my sincere desire that this product give women the look they want without taking the time of teasing and applying a dozen products.”  “We are all busy women.”  “The last thing we need to do is spend an extra half-hour styling our hair!” 

Founder, Brandie Park